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Keynote: Bruce Sterling

Tuesday June 4, 2013 – Tuesday June 4, 2013

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Description:

Bruce Sterling is an American science fiction author who is best known for his novels and his work on the Mirrorshades anthology which helped define the cyberpunk genre. In the last few years, Bruce has been regarded as the prophet of augmented reality, covering and critiquing the emerging field and has headlined previous ARE events.

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Sneak Peek into AWE-inspiring Agenda

Sneak Peek into AWE-inspiring Agenda

Augmented World Expo is proud to unveil details about the 2 1/2 day journey deep into the Augmented World: 4 AWE-inspiring headliners, 35 hours of AWEsome sessions, shock-an-AWE activities, and an Expo that will leave you AWEstruck.

Did we mention the conference’s short name is AWE…?

Scope AR small

From Scope Art Show NYC 2013

 

Pre-event (Monday, June 3rd)

 

1) Tutorial for AR developers

The 3 hour session will be lead by Patrick O’Shaughnessey who’ll review the best AR SDKs in the market and how to get started, followed by vendor presentations featuring: Vuforia by Qualcomm, Metaio, Total Immersion, Layar, Wikitude, 13th Lab

2) International Hardware Start up Meetup

AWE is hosting the first International Hardware Startup Meetup that  will bring hardware startups from across the world. On fire on kickstarter, these startups are not only reinventing manufacturing with digital design, manufacture as service, 3D printing, and robotics, they are also changing the landscape of human computer interaction.  Wearables, eyewear, gesture interfaces, and a plethora of “connected things” are bringing clouds and atoms together in new ways to create one the most important new opportunities for the augmented world since smart phones and GPS.

 

Headlining (Tuesday, June 4th)

 

Bruce Sterling
Sterling is an American science fiction author who is best known for his novels and his work on the MirrorShades anthology which helped define the cyberpunk genre. In the last few years, Bruce has been regarded as the prophet of augmented reality, covering and critiquing the emerging field and has headlined previous ARE events.

Toni Ahonen
The former Nokia executive and author of 12 best selling books on mobile is best known for his TEDx talk where he describes augmented reality as the 8th mass medium and predicts 1 billion AR users by 2020.

Will Wright
Wright, the legendary creator of SimCity, The Sims, and Spore – may share for the first time his new endeavor in personal games - new concepts to expand the realm of gaming into our everyday lives. Or maybe he’ll talk about the Russian space program.

Philip Rosedale
The creator of Second Life shares learnings from building a virtual reality world that apply to building an augmented reality world.

 

Featured Talks in the Main Theater (June 4-5th)

 

1) The Augmented World Experience

Avi Bar-Zeev (RealityPrime)
Inside the looking glass: super powers through augmented perception and interaction.

Amber Case (CEO, GeoLoqi, Acquired by ESRI)
Future of Wearable Computing: Constraint, Context and Location.
This talk will focus on trends in wearable computing starting from the 1970’s-2010’s and how mobile interfaces should take advantage of location, proximity and haptics to help improve our lives instead of get in the way.

Ben Cerveny (Grey Area Foundation for the Arts)
Tending your Ambient Computational Metabolism.
As we become continuous users of a whole host of processes running in the cloud on our behalf, accessible across myriad touch points and interfaces, we need to develop relationships with these tools that span individual devices and contexts, and allow us to see how whole systems are affecting us and how we’re affecting those systems. We will tend to a huge metabolism of computation in which we live our everyday lives.

Tish Shute (Stupid Fun Club)
Parsing Reality – how the vision of Augmented Reality evolved into the Augmented World.

2) Startup Launchpad 

The startup launch pad provides a stage for promising AR startups seriously looking for funding to pitch their company, business model and products in front of a panel that consists of VCs and entrepreneurs. The judges will pick a winner for the best AR startup award and a $5000 reward!

3) Augmented Eyewear Face-off

Panel featuring contenders for the crown of top Eyewear with products that surpass Google Glass in some aspects. Moderated by Pete Wassel , leading manufacturers of Wearable displays including: Paul Travers (CEO, Vuzix), Dan Eisenhardt (CEO, Recon Instruments), Kayvan Mirza (CEO, Optinvent), Stephen WIlley (Innovega), Anna Jen (Epson), Uwe Vogel (Fraunhofer), and Meron Gribetz (CEO, Meta-View)

4) Future AR Technologies

Matt Miesnieks (CEO, Dekko)

Petter Ivmark (13th Lab)

Jeff Powers (CEO, Occipital)

5) Form Factors for the Augmented World 

Mike Kuniavsky (Principal Scientist, Parc)
Sculpting the augmented world: how to create experiences for augmented reality, urban informatics, the Internet of Things, the quantified self, and transmedia storytelling by treating those disciplines as facets of a single thing: networked processing distributed throughout the world.

Natan Linder (MIT Media Lab)
New prototypes for interactive augmented reality interfaces that better integrate information interfaces into our physical environment.  From the creator of LuminAR–a compact and kinetic projected augmented reality interface embodied in familiar everyday objects, namely a light bulb and a task light. It allows users to dynamically augment physical surfaces and objects with superimposed digital information using gestural and multi-touch interfaces.

Thomas Alt (CEO, Metaio)
The AR Engine: Accelerating Augmented Reality. The monumental impact hardware acceleration will have on the future of the Augmented Reality industry, taking AR from single-use apps to always on, always augmented experiences- first in Mobile, and then to the future of wearable headsets and embedded systems

6) AR for More Engaging Brand Engagement

Ambarish Mitra (CEO, Blippar)
5 reasons the world of Brands get excited about Augmented Reality: How AR adds meaning to above the line media and increases ROI

Nathan Kroll, Jonathan Burns (CEO, Ad-Dispatch)
Case studies from the company that teamed up with Walmart and Hollywood studios: Marvel, Disney, and Nickelodeon - to offer in-store AR experiences for Spiderman, Avengers, and more.

Brian Selzer (President,Ogmento)
Designing Virtual Character Interaction for a Physical World: premium brand engagement, real world gaming, and other not-to-distant scenarios to engage your customers.

7) Connected Play 

Jay Wright (VP, Qualcomm)
Augmented Reality: Learning to Read with Big Bird

Lauren Elliott (Robot 11)
Best selling Author of 23 original computer software titles with over 30 million copies of work in circulation – including Where in the World is Carmen SanDeigo software series – will talk about his latest endeavors into connected play with Robot 11.

Josh Shabtai (Vertigore)
Augmented reality games from the creator of the successful StarWars game, and AR for Laser Tag.

8) Cloud, Big Data, and Location technologies

Jon Fisher (CrowdOptic)
How to  analyzes where people point their smartphones to identify activity hot spots, engage users with contextual applications, and curate social media content.

Richard Ferraro (Catchoom)
The future of AR will rely on providing valuable content to the user in a dynamic and scalable way, the cloud becomes an essential component.

Clark Dodsworth (Kimera Systems)
How to use AI-driven context awareness as a service to enable brands to serve and sell to end-users in the moment, a totally user-centered model that is intent-based, replacing the mobile advertising model.

 

AR Means Business!

Showcases of AR in 10 Verticals

 

1) Retail and Commerce

Matt Szymczyk (CEO, Zugara)

Bruno Uzzan (CEO, Total Immersion)

Andrew Couch (CEO, CandyLab)

 

2) Automotive and Tourism

Victor Ng-Thow-Hing (Principal Scientist, Honda Research)

Jana Rodic (LiveViewStudio – Techcooltour)

Andrea Carignano (CEO, Seac02)

 

3) Print, Media and Entertainment 

Maarten Lens-FitzGerald (GM, Layar)

Suresh Narasimha (CEO, Telibrahma),

 

4) AR for Enterprise and Industrial Applications

Gabriel Weiss (Mitsubishi Electric)

Gerben Harmsen (GM, TWNKLS)

Brian Mullins (CEO, Daqri)

 

5) Military and Government

Jim Donnelly (VP, Six-15)

Tod Soderstrom (CTO, NASA)

 

6) Urban and Architecture

Dave Lorenzini (CEO, ARC – CubeCities)

Anthony Cortez (ARUP)

Graziano Terenzi (CEO, Inglobe)

 

7) AR for Education

Mindy Brooks (Sesame Workshop)

Christopher Stapleton (President, Simiosys)

Jay Van Buren (CEO, Early-Adopter.com)

 

8) AR for Training

Alejandro Vazquez (AR Welding Mask – Seabery)

Carl Byers (VP, Ngrain)

Steven Feiner (Professor at Columbia University)

 

9) Health, Recreation, and Sports 

Dan Eisenhardt (CEO, Recon)

Kevin Hughes (ARPool – Queens University)

Patricio Barreiro (Co-founder, Innovar Group)

 

Hot Topics in Design, User Experience, and Culture

 

1) AR in Art and Museums

Brian Haberlin (Anomaly)
Anomaly is an epic science-fiction adventure created by Skip Brittenham and Brian Haberlin, and is available as a 370-page hardcover book and a free augmented reality app which has to be seen to be believed.

Yolande Kolstee (AR Lab)
The founder and head of the AR Lab shares her experience in augmenting art and museums Kwith röler-Museum, Boijmans van Beuningen, Van Gogh, Escher in the Palace and many more

Sahar Fikouhi (Darf Design – Creator of Grid)
This ground breaking artist will talk about her projects including Grid, an Augmented Reality environment which provides a spatial configuration for real-time gaming at an architectural scale.

 

2) Content Creation for Non-Programmers

Jean-Francois Chianetta (Founder, AugmenteDev)

Maarten FitzGerald (GM, Layar)

Jacob Ervin (Metaio)

 

3) Designing Innovative AR Games

Fabrizio Polo (Sphero) – Robot AR Markers: When Balls Become Beavers

Oriel Bergig (VP R&D, Ogmento) – real world interactions for monetization of games on mobile devices.

 

4-5) Double Session on Augmented Reality Design

Mark Billinghurst (HIT LAB NZ)

Helene Papagiannis (InfinityAR)

Gene Becker (Samsung)

Sally Applin (University of Kent)

Eunjoo Kim (Qualcomm)

Ori Inbar (CEO, AugmentedReality.org)
The 3 Laws of Augmented Reality Design – How to design augmented reality application that add value and delight users.

 

6) AR Impact on Society & Culture 

Panel moderated by Joseph Rampolla with Greg Kipper, Marc Goodman, Bobby Simpson, and Noah Zerkin.

 

7) Law, Ethics & IP in the Augmented World

Panel lead by Brian Wassom (Honigman) with: Brett Krueger (Honigman), Nicola Liberati (University of Pisa), Matt Szymczyk (CEO, Zugara)

 

Technology Deep-Dive Sessions for Developers

 

Leading Mobile AR SDKs 

Leading Mobile AR SDKs share their latest innovations, featuring: Qualcomm’s Vuforia, Metaio, Total Immersion, Wikitude

Interoperability and Open AR

Discussion presented by Christine Perey, with Neil Trevett (VP Nvidia), Martin Lechner (CTO, Wikitude), Rob Manson (CEO, BuildAR)

 

Special Events

 

ARt Gala

Art works and live performances by top artists of the Augmented World and a sponsored reception with food and drinks.
Featuring Art by: Yolande Kolstee (AR Lab), Shannon Novak, BC (“Heavy”) Biermann & Ean Mering , Kevin Nally, Sahar Fikouhi, Mark Skwarek, Amir Baradaran, and more!

The Auggies

The industry’s most prestigious award ceremony will highlight the winners of this year’s best products in various categories. The best products nominated will demonstrate their innovations during the evening. Categories and nominated products: to be announced in a few weeks.

City Visions

City Visions is designed to provide an urban AR experience that will offer a glimpse into the digital 21st century city. Developers will reimagine urban spaces by using a wall-sized composite cityscape image that will serve as the marker for any natural feature tracking platform for mobile devices. The cityscape will be large enough to allow users to “walk the city” as they view the unique AR deployments. Developers are encouraged to reimagine urban spaces by creating innovative AR experiences that demonstrate new visions of urban planning, architecture, transportation, and art.

Event Wrap Up and Grand Finale

Following a panel with industry titans that will discuss the challenges and infinite opportunities of future of the augmented world, a live augmented reality performance by Yung Jake:

Breakout star from Sundance Festival, rap artist Yung Jake is “Net art incarnate, flowing lyrics about tweet culture, datamoshing, hashtags, augmented reality, and memes as he blows up on Twitter, YouTube, Tumblr, and Instagram in his HTML5 music video, E.m-bed.de/d.” This rapper-artist drops will stream into conference screenings, and pops out of walls in augmented-reality music videos. Experience an In Real Life sighting at the live performance at Augmented World Expo.

 

Are you in AWE yet?

Stay tuned…more details to be revealed soon!

Leading Augmented Reality Innovators Confirm Participation in AWE 2013

Thanks to the amazing response for the AWE 2013 call for proposals, we have been able to select – so far – a list of 76 AWEsome innovators in the Augmented World.

Here is the list of companies and organizations confirmed to present at AWE 2013:

(For the latest list of 94 confirmed speakers go here)

13th Lab

AD-Dispatch

Anomaly

AR23D

ARDirt

ARLab

ARUP

Augmate

AugmenteDev

AugmentedReality.ORG

BuildAR

CandyLab

Catchoom

Columbia University

CrowdOptic

Daqri

Darf Design

Dekko

Digital Delta Design

Early Adopter

EchoVC

eMagin

Epson

ExploreEngage

Fraunhofer

Frozen Chili Studio

Full Swing

Future Crimes Institute

Grey Area Foundation for the Arts

Heavy Projects

HIT Lab NewZealand

Honda Research Institute

Honigman

InfinityAR

Interhacktive

ISMAR

Kimera Systems

Layar

Live View Studio

Meta-View

Metaio

Microsoft Research

MIT Media Lab

Mitsubishi Electric

NASA

Ngrain

Nvidia

Occipital

Ogmento

Optinvent

Orbotix

Parc

PatchedReality

Perey Consulting

Qualcomm

Queens University

RealityPrime

Recon Instruments

Samsung

Seabery

Seac02

SecondSite

Sesame Workshop

Simiosys

Six-15

SmartTech Publishing

Stupid Fun Club

SuperTouch Group

Telibrahma

Tomi Ahonen Consulting

Total Immersion

University of Illinois at Chicago 

Vertigore

Vuzix

Wikitude

Zugara

 

ARE 2013 Dates announced: June 4-5, 2013 in Santa Clara, California

ARE 2013 Dates announced: June 4-5, 2013 in Santa Clara, California

ARE – the largest international event for augmented reality and the global stage for AR innovation, is now owned and produced by AugmentedReality.ORG.

In 2012, over 600 registered to ARE: buyers and builders of AR in entertainment, media, education, healthcare, government, tourism, automotive, sports and other vertical markets, united in the 2 day must-attend event to Educate, connect, and boost awareness to the innovation in the fledgling industry.

With this proven track record and the tremendous momentum in the Augmented Reality industry, the new non-for-profit organization is embarking on a mission to expand the impact of the community from a few days a year to a yearlong set of intensive activities.

In 2013, AugmentedReality.ORG will extend its reach from a single event to 4 large annual events, as well as dozens of local meetups that will educate, connect and spark innovation in AR all over the world.

ARE 2013 (and partner events) will spotlight inspiring keynotes by industry luminaries, and feature more than a 100 speakers from leading AR companies in more than 30 sessions. Organized into business, technology and production tracks, the conference program is designed to address topics such as:

  • Current augmented reality market scope and what’s expected in the next 5 years,
  • Latest augmented reality innovations, engines and tools,
  • Showcases and postmortems of landmark augmented reality projects
  • How to leverage AR to advance your brand, attract and keep your customers
  • and how to build successful campaigns and products that will delight users.

To catalyze innovation, AugmentedReality.ORG is launching a set of “AR Challenges” in diverse domains, a multi year competition with the goal to inspire and mentor starts ups, entrepreneurs, engineers, and designers to build innovative solutions for real world problems – that demonstrate the real power of AR. Winners of these challenges will be determined by AR.ORG members, and will be awarded significant monetary prizes that will help bring their products to market. Recipients of the awards will be announced at ARE on the 4th of June at the Santa Clara Convention Center in California.

For more updates about ARE 2013 check the new site http://augmentedreality.org/are .

Registration will be opened in January 2013.

See you there!

AR.ORG team

Interview with Bruce Sterling: Augmented Reality and Transitioning out of the Old-Fashioned "Legacy Internet"

It is just over a week until Augmented Reality Event, and I know there are a lot of people, including me, who are totally psyched to see what unfolds there this year. Bruce Sterling, Vernor Vinge, Blaise Aguera Y Arcas, Jaron Lanier, Will Wright, Marco Tempest and Frank Cooper will join 107 speakers from 76 augmented reality companies on a single stage to tell a momentous story of a technology of our time (see here for more from Bruce Sterling on AR & my previous post).

As Bruce Sterling points out, in the interview below, Augmented Reality is “truly a child of the twenty-teens, a genuine digital native,” and one visible indication that:

..the Internet really could look like a “legacy.” The Legacy Internet as an old-fashioned, dusty, desk-based place best left to archivists and librarians, while the action is out on the streets.”

Interview with Bruce Sterling by Tish Shute and Ori Inbar

Tish Shute: As you so memorably put it, “AR is a technovisionary dream come true – something really rare, and you have to be really patient for those….”

What is best and worst, in your view, about the way Augmented Reality technovisionary dream is coming true and emerging to flourish in the wild?

Bruce Sterling: The best part is that AR is truly happening and is a lot of fun, and the worst part is that it’s happening in a Depression. If AR had broken loose in the dotcom days when cash flew around like soap bubbles, man, that would have been psychedelic.

AR that is even more of-our-time than “social media.” AR has arisen directly from modern technical factors that just didn’t use to exist. It’s made from shiny new parts, and is truly a child of the twenty-teens, a genuine digital native. It’s a little kid and it has to walk before it can run, but it’s great to see it walking.

Tish Shute: As Jesse Schell pointed out last year at ARE2010, “The whole point of AR is to see things from a different point of view…How can there be a more powerful art form than one that actually changes what you see?” What do you feel will be the most impactful application of AR in people’s everyday lives?

Bruce Sterling: I’m all for impact, but it’s pretty clear that the people who would weep for joy to have Augmented Reality are people whose reality is already damaged. People who need reality augmented as a prosthetic, in other words, so that they can achieve an “everyday life.” This is like the impactful but underappreciated role of the Internet in the lives of people who’ve been shut-in. If you’re laid-up in a hospital bed, a laptop is a revolution in convalescence.

But that kind of “impact” doesn’t sound too exciting or too profitable. My guess would be that the biggest arena for “impactful AR” would be augmenting cityscapes for foreign people who can’t speak the local language, can’t read the signs, and lack time to learn the local reality. Imagine, say, the Brazilian overlay for Moscow. You could show up, read your native Brazilian overlay of that city, do your business, eat, sleep, buy, leave, and scarcely “be in Moscow” at all. Constructed right, the AR Brazilian Moscow might even be a better Moscow — a Moscow that Russians themselves would pay to visit.

Tish Shute: You pointed out last year, in your opening keynote for ARE2010, that less immersive forms of AR have their own merits. We are still not seeing much “head mounted display weirdness” yet, but many other forms of AR are emerging – mobile, webcam, projected video, sonic augmented reality, even sticky light. You noted, practically everything that AR is involved in is a transitional technology. But since you spoke last year at ARE2010, which of these transitional technologies have shown the most promise for AR?

Bruce Sterling: It’s got to be handsets. Smartphones. The stats there are just amazing. The smartphone biz makes the personal computer business look like a Victorian railroad. When I read a guy like Tomi Ahonen, who talks about transitioning out of the old-fashioned “Legacy Internet,” that idea is startling. But AR is one visible indication that the Internet really could look like a “legacy.” The Legacy Internet as an old-fashioned, dusty, desk-based place best left to archivists and librarians, while the action is out on the streets.

Tish Shute: This year we have seen gestural interfaces go mainstream. What are the most interesting directions for gestural interfaces that you have seen emerge in recent months?

Bruce Sterling: To me, the most “interesting” part is seeing people do gestural stuff in public. William Gibson, my fellow author, observes that cellphones have stolen the gestural language of cigarettes. There’s lots of fidgeting, box tapping, ash-swiping, slipping boxes in and out of pockets… People quickly learn to do that without thinking twice, and they forget how weird it looks. It’s “design dissolving in behavior,” as Adam Greenfield puts it.

The gestural hack scene for the Kinect has been amazing. It’s like watching 1950s Beatnik dancing go mainstream.

Tish Shute: You have observed that Augmented Reality is Glocal which not only gives us different flavors of augmented experience but is “a departure from earlier models of tech startups, where you usually have like three hippies in a local garage. Now you’ve got German-American-Korean outfits like Metaio, and Total Immersion has a Russian affiliate. They’re inherently multinational, both inside the company and out.” What flavors of glocalness do you hope/expect to see at Augmented Reality Event this year.

Bruce Sterling: I’d be pretty happy to see some AR input from Brazil, India, and South Africa. I seem to be picking up a lot of followers in my Twitter stream from those locales. If I saw some Augmented Bollywood Reality, that would pretty much make my day.

Ori Inbar: What sessions will you go to at ARE this year? Who do you want to meet at ARE 2011?

Bruce Sterling: I make it my business to hang out with artists, but I’m hoping to drill down more on the technical aspects. For instance, where exactly are the bottlenecks in building animated augments? It looks like we’re about a sneeze away from jamming some crude Hanna-Barbera cartoons into real spaces. But the devil is in the details there.

Ori Inbar: Your commentary about the evolution of the AR industry over the years had significant focus on style. Is the AR industry dressed to kill yet? Any glimpses of promise in that direction?

Bruce Sterling: I’m not “pro-style” in every possible aspect of life, but as an Augmented Reality critic, it’s clear to me that if you claim to “augment” reality, then you should work hard to augment it — struggle to make it better. Otherwise you might as well call yourself “Defaced Reality,” or even “3D Spam.” When I see that kind of crudity and carelessness in AR, I’m gonna call people out on it. I know there will be the AR equivalent of cheesy billboards and gang graffiti, but I never much cared for those, either.

The industry’s videos have improved radically in the past year and a half. It used to be all about “look at my grainy, shaky handheld video of my cool new AR hack,” but nowadays the biz has really pulled its socks up.

If AR is about “experience design,” as I think it basically is, then eventually, as a matter of intellectual consistency and professional pride, everything you create will be considered part of “the experience.” That’s the industry’s way forward — that’s what it would do if it was grown-up.

AR people already look better than most similar geeks in the gaming business, and some day, I really do believe that augmentation people will become glamorous. They won’t be supermodels, but they’ll be about as chic as, say, professional set designers. Because AR is set design, in a way; it’s real-time interactive set-design for three-D spaces.

Ori Inbar: In the Layar Launch in 2009 you said “it’s the dawn of AR…”, at ARE 2010, you followed up on the theme saying “it’s 9am in the AR industry.” What time is it now?

Bruce Sterling: I’d be guessing it’s around 9:30 AM, but come on, that’s just a metaphor! ARE we all gonna blow off at 4:30 PM and have a beer, or is AR one of those cruel tech startups where nobody ever gets a personal life?

Ori Inbar: Are you reading any new fictional literature about AR that inspires you? And/or What interesting design fictions for AR have you come across recently?

Bruce Sterling: Well, I’m always interested in creative people who just plain make stuff up. Because that’s why I commonly do myself. The stuff that “inspires” me is usually stuff that I just didn’t expect to see. But when I don’t expect it, that usually means I wasn’t paying enough attention. I plan to pay a lot of attention to AR this year.

I’m not sure it makes a lot of sense to write fiction nowadays “about AR,” because it’s no longer a fictional topic. It’s become like writing fiction “about cinema.” You can write good fiction about someone who works in cinema, but not fiction about cinema itself. AR is not sci-fi “Augmented Reality” any more, it’s become a real-world phenomenon, a new industry of real augmentation.

With that said, I must remark that I sit up straight whenever I see Marco Tempest do stuff. Magicians are all about mystery and wonder. You wouldn’t see a magician, say, using AR to work an assembly line, or re-order library books, or find a pizza joint in Barcelona. And that’s great. Marco is always gonna do something freaky and out-there, and even though he’s a tech magician, it’s never about the tech first. It’s always about his ingenuity in finding new ways to employ new tools in creating a magical experience for his audience.

Marco’s not an entrepreneur, he’s not gonna revolutionize people’s daily lives or invent Web 4.0, but even if AR becomes “old hat” some day, it’s never going to be old hat when he’s doing it. The guy is a pro, and I’m quite the fan.

Magic Projection Live @ TEDxTokyo 2010 from Marco Tempest on Vimeo.

Secure your seat for ARE 2011 The event is selling out!

Register Today !

Augmented Reality Event (ARE), the 2nd annual event of the largest conference dedicated to the business of augmented reality, will be held at Santa Clara Convention Center, May 17-18, 2011

Start-ups, developers, mobile and hardware companies along with organizations within entertainment, media, education, healthcare, government, tourism, and many more, will gather to evolve this hot technology into a productive, sustainable and entertaining new medium. ARE will include more than 30 sessions organized into business, technology and production tracks, designed to address topics such as:

• the augmented reality market today and in the future,
• latest augmented reality innovations, engines and tools,
• showcases and postmortems of landmark augmented reality projects
• how to fund and build a successful augmented reality start up,
• how to leverage augmented reality to advance your brand, attract and keep your customers, and
• how to build successful campaigns and products that will delight users.

The exhibition floor will showcase leading companies and products in augmented reality and will also host a career fair to help kick start the young industry. ARE is currently accepting submissions for speakers, demos, roundtables, and sponsors and exhibitors.

“Augmented Reality is on the cusp of transitioning from a gimmick to a major new tech sector,” said Ori Inbar, event co-chair of ARE. “Backed by the leading augmented reality companies and passionate industry leaders, ensures ARE will be a don’t miss event with valuable content focused on the latest innovations, business models and how to successfully bring augmented reality to the market.”

The event is backed by leading global Augmented Reality companies (members of the AR Consortium) and the ISMAR committee, and is sponsored by top tech companies.

Learn more about Augmented Reality Event and its organizers at www.aurta.org and stay up to date with the latest developments by following @arealityevent on Twitter.