AR+VR Weekly: AWE EU announcements, Macy’s VR furniture rollout & 1.3M Quests in 2019

Catch up on the latest XR highlights, funding news & launch announcements – week of Oct 22

By Tom Emrich

It’s been another busy week in AR+VR! In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: AWE EU announcements, Macy’s VR furniture rollout and 1.3M Quests in 2019.

AWE wrapped up its third annual European conference with a ton of announcements coming out of this year’s event including the launch of the Open AR Cloud organization (OARC), the commercial release of Vuzix Blade this November, new enterprise AR research data from PTC and more.  

Meanwhile, Macy’s announced that it has partnered with Marxent to bring VR to furniture sales in 70 Macy’s stores nationwide. Macy’s tested the technology in three pilot stores and found that VR-influenced furniture sales increased by more than 60% versus non-VR furniture sales and decreased returns to less than 2%.

Finally, SuperData Research released new VR forecasts including projections on the Oculus Quest which is expected to launch late 2019. SuperData expects the Quest standalone headset will outsell the PC-tethered Rift by a factor of 3 to 1 in its launch year — over 1.3 million units in 2019 alone.

Funding News

Microsoft locates first VR/MR incubator in China’s Jiangxi (

Talent Garden to host AI/computer vision incubator (Techcentral)

DevLab 2018 offers VR/AR artists an incubator and shot at funding (VentureBeat)

Launch Announcements

Vuzix will sell Blade AR glasses in November, retail bundle in 2019 (VentureBeat)

Macy’s And Marxent Partner For Large-Scale VR Rollout (VR Focus)

Camera IQ Launches Solution For Programmatic AR Advertising (VR Focus)

Augumenta launches mixed reality gesture recognition toolkit for HoloLens (Silicon Angle)

Upskill Expand Skylight Early Access Programme (VR Focus)

Visualix AR Cloud Platform Looks to Give Enterprises the Ability to Virtually Map Their Facilities (Next Reality)

WakingApp launches support for Vuzix Smart Glasses with ENTiTi Content Creator AR Platform (Digital Journal)

HTC’s standalone Vive Focus will soon get 6DoF VR controllers (Engadget)

Open AR Cloud Organization launches (VentureBeat)

HoloLens Update Brings Display Mirroring & Quick Actions Menu for Routine Tasks (Next Reality)

Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks (Next Reality)

The Sims Freeplay Adds Multiplayer Augmented Reality Mode via ARKit 2.0 (Next Reality)

Onedome Opens ‘Unreal Garden’ Augmented Reality Art Exhibit in San Francisco (Variety)