Catch on the latest XR highlights, funding news & launch announcements week of September 30
By Tom Emrich
It’s been another busy week in AR+VR! In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: Facebook launches Oculus Quest, VR’s road to 50M and Abrash’s XR predictions.
OC5 wrapped up last week with a ton of announcements including the much anticipated launch of Facebook’s Santa Cruz standalone device which debuted as Oculus Quest. Touted the “first true VR game console” from The Verge, the Quest will ship next year at $399.
While the Quest is the new VR class leader, Digi-Capital suggests that it may not be a mass market catalyst. In a recent post on VentureBeat, Digi-Capital forecasts that VR’s total install base across all platforms could take until the end of 2022 to top 50 million worldwide.
Finally, OC5 wasn’t just focused on VR. Oculus Chief Scientist, Michael Abrash, took the stage as the closing keynote to give his predictions within the XR space including a time in the near future when a device will be capable of both mixed reality (both AR and VR).
Apple completes Shazam acquisition, will make app ad-free for everyone (The Verge)
Sennheiser Partner With Magic Leap for Spatial Audio (VR Focus)
Oculus Quest is a new, $399 standalone VR headset shipping next year (The Verge)
Oculus is launching new ‘expressive’ avatars for more realistic VR representation (The Verge)
Darth Vader VR series is coming to Facebook’s Oculus Quest next year (CNET)
YouTube VR coming to the $199 standalone Oculus Go VR headset (9to5 Google)
Facebook and RED unveil their Manifold 3D VR camera (Engadget)
‘Cosmo’ Taps Augmented Reality For Virtual Try-Ons (Mediapost)
Mario Kart VR is coming to the U.S. (Venturebeat)
Noovie ARcade brings AR to Halloween in 1,700 theaters across the country (Mediapost)
Google Lens is coming to Google Search (TechCrunch)
Snapchat lets you take a photo of an object to buy it on Amazon (TechCrunch)