AR+VR Weekly: Meet Mica, Colgate wearable rollout and global XR survey results

Catch up on the latest XR highlights, funding news and launch announcements: week of October 15

By Tom Emrich

It’s been another busy week in AR+VR! In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: Meet Mica, Colgate wearable rollout and global XR survey results

Magic Leap wrapped up its first developer conference last week and with it came a slew of news including new content for the Magic Leap One by Wayfair, AT&T, Weta Workshop and more and the unveiling of a virtual human called Mica that blew the minds of many including Adario Strange from Next Reality.

Meanwhile, RealWear announced a major rollout of its HMT-1 smartglasses with Colgate-Palmolive which will see its wearable in use in 20 manufacturing facilities in 11 countries after successful pilot tests.

Finally, Digi-Capital and AWE published highlights from its first global XR survey including data which suggests that AR/VR startups are leaving money on the table by not branching out to markets outside their backyard.


Funding News

Apple bought Spektral, a machine learning green screen startup to focus on AR (The Verge)

Apple inks $600M deal to license IP, acquire assets and talent from Dialog to expand chipmaking in Europe (TechCrunch)

Leaftail Labs recently raises $1.25 million from investors including Shasta Ventures (GeekWire)


Launch Announcements

Weta Workshop unveils Dr. Grordbort’s Invaders game for Magic Leap One (VentureBeat)

Rovio’s Mobile Gaming Classic Angry Birds Comes to Augmented Reality via Magic Leap One (Next Reality)

Funomena demos Luna: Moondust Garden for Magic Leap AR glasses (VentureBeat)

Onshape Teams Up with Magic Leap for New Spatial Computing CAD App (PRWeb)

AT&T to launch DirecTV Now App for Magic Leap AR Headset (Variety)

Framestore Teams With Air New Zealand For First Magic Leap Project (VR Focus)

Magic Leap to Launch ‘Avatar Chat’ Next Month, Developer Tools to Create Multiuser Apps (Road to VR)

Wayfair’s New App is made for Magic Leap headsets (AdWeek)

Facebook makes 3D Photos available for iPhone Portrait mode shots (9to5 Mac)

Pokémon Go gets an AR boost on Android with ARCore support (The Verge)

Snapchat Becomes SnapCAT with AR Lenses for Your Feline Friends (Next Reality)

Adobe launches new AR and drawing tools (TechCrunch)

The Sims Freeplay Adds Multiplayer Augmented Reality Mode via ARKit 2.0 (Next Reality)