AR+VR Weekly: Tim Cook’s AR prediction, Google VR Skates and Toyota’s use of HoloLens

Catch up on the latest XR highlights, funding news & launch announcements: week of Nov 26

Tim Cook on HBO’s Axios

By Tom Emrich


It’s been another busy week in AR+VR! In addition to keeping you up-to-date on the top AR+VR news, funding activity, and launch announcements, here are there three stories you need to know: Tim Cook’s AR prediction, Spectacles 3.0, Google VR Skates and Toyota’s use of HoloLens.

Tim Cook highlighted augmented reality in a rare TV interview as part of the new series on HBO, Axios. “In a few years, we’re not going to be able to imagine our lives without [AR]. It’s that profound a platform,” said Cook.

Meanwhile, Snap will reportedly release AR-enabled Spectacles with dual cameras for $350 according to a report from Cheddar. And a new patent suggests Google may be working on a pair of motorized VR roller skates.

Finally, Toyota is the latest car manufacturer touting the merits of Microsoft HoloLens from visualizing new models on the factory floor at scale and in 3D to reducing repeatable tasks on the line. Toyota highlighted one use case in particular in which HoloLens was used to reduce a common task of measuring the thickness of a vehicle’s paint and rust-prevention coating down from an entire day for two employees to four hours only requiring only one worker.    

Funding News

Genies brings lifelike avatars to other apps with $10M from celebrities (TechCrunch)

Banuba raises $7M to supercharge any app or device with the ability to really see you (TechCrunch)

Admix Completes Acquisition of (VR Focus)

Launch Announcements

HTC launches Vive Pro McLaren Limited Edition (Engadget)

Snap launches a certification program for AR shops to craft branded lenses (TechCrunch)

Disney debuts VR animation tool, PoseVR (VR Scout)

8th Wall and Amazon Sumerian join forces to use AR to promote the latest Spider-man movie (Next Reality)

The New York Times publishes an AR tour of the Statue of Liberty’s Torch (Next Reality)

Keiichi Matsuda is back with his latest dystopian short film, Merger (Next Reality)

‘David Bowie Is’ Exhibition Will Become Augmented Reality App (Rolling Stone)\

Niantic Partners With United Nations to Promote Global Tourism (Variety)

Ralph Breaks VR now available at seven VOID locations (The Verge)