Our AWEsome Program

AWE is back for its 9th year in the USA in Santa Clara on May 30-June 1, 2018 and this year’s event will illustrate why every organization, startup, and investor must get into XR (short for AR, VR, MR) or be left behind.

The AWE USA 2018 stage will showcase speakers, startups and organizations who are already using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and change the world.

It’s time to GO XR or GO HOME.

3 Days 6 Tracks

Keynote talks from thought leaders, pioneers and luminaries on how XR is changing the world
Developer workshops on the latest hardware, tools and SDKs to develop for XR platforms
Lectures and discussions on new user interfaces and design thinking unique to XR
Enterprise use cases and discussions on how to implement XR into your business to realize ROI
Presentations exploring how XR is changing how we shop, play and live our lives
Startup Pitches
Pitches from top XR startups who are currently fundraising

Hot Topics to Expect at AWE

XR + Blockchain


The AR Cloud

Diversity & Inclusion

in XR


The Role of 5G in XR

Smart glasses & HMDs

HCI, BCI & Affective Computing

XR & the Future of Vehicles

Investments in XR

Featured Speakers


Jay Wright
Vuforia, PTC


Cathy Hackl
Co-author of Marketing New Realities & Atlanta VR Evangelist
HTC Vive

Greg Gewickey

Greg Gewickey
VP, Emerging Technology
Warner Bros.

Tish Shute

Tish Shute
Director AR/VR Corporate Technology Strategy

Richard Marks

Richard Marks
Research Fellow
Sony Interactive Entertainment


Sung-Hoon Hong
Vice President


Silka Miesnieks
Head of Design Lab

Shelley Peterson

Shelley Peterson
Emerging Technologies Lead
Lockheed Martin

Jeremiah Scott

Jeremiah Scott
APEX Team Lead

Heidi Buck

Heidi Buck
Director, US Navy's Mixed Reality Lab, USN
SPAWAR Systems Center Pacific

Helpful Information

AWE USA 2018 Event Hours


Wednesday, May 30, 2018
Conference Hours: 9am–6pm
Reception: 6pm–9pm, Hyatt Pool

*NOTE: NO Expo on Wednesday, Expo opens Thursday


Thursday, May 31, 2018  
Conference Hours: 9am–5pm
Expo Halls ABC: 11am–5pm 
AWE Playground (Hall D): 12pm–5pm
AWE Happy Hour: 5:30pm–7pm
Auggie Awards: 7pm–8pm
AWE After Party sponsored by DAQRI: 8:30pm–11pm, The Corinthian Ballroom (off site)


Friday, June 1, 2018
Conference Hours: 9am–5pm
Expo Halls A, B, C & AWE Playground: 10am–3pm 

Food & Beverage

Food and beverages are available for purchase at multiple outlets throughout AWE.