President, Yetzer Studio
Brian Yetzer, President of Yetzer Studio, is a global leader in the multimedia and augmented reality design space, with a client list that includes Intel Corporation, Siemens Gamesa, The Franklin Institute and more.
Brian and his team have made significant experiential contributions to museums, educational institutions and businesses in North America and Europe. Yetzer’s AR productions include the internationally recognized Nikola Tesla AR App and Interactive Posters as well as The Franklin Institute’s Terracotta Warriors AR – a large-scale object tracking experience bringing 2,200 year old Chinese warrior statues to life.
Yetzer will talk about strategies and best practices of integrating object tracking, image recognition and instant tracking technologies as well as how analytics helped gauge the visitor experience. The presentation will also include how subject matter expert knowledge was successfully transferred to create accurate 3D representations of ancient weapons and objects.