Director, Media Psychology Research Center
A life-long lover of new technology and a proponent of user-empowerment through media, Dr. Pamela Rutledge applies her expertise in human behavior and neuroscience along with 20+ years as a media producer to technology design and turning data into the human stories that create actionable consumer engagement strategies. As Director of the Media Psychology Research Center, Pam works with a variety of clients, such as 20th Century Fox Films, Saatchi and Saatchi, KCET’s Sid the Science Kid and the US Department of Defense, to identify audience motivations and hone brand stories. No matter what the project, her goal is to unearth the psychological fundamentals driving the intersection of human behavior and technology to meet client needs and achieve positive emotional impact.
As faculty of media psychology at Fielding Graduate University, her focus is applied brand storytelling, multi-channel audience engagement, and positive psychology applied to technology development. Dr. Rutledge speaks internationally and is the author of Transmedia Psychology: Creating Compelling and Immersive Experiences, The Psychology of Mobile Technologies, and Augmented Reality: A Brain- Based Model for Interactive and Immersive Media, as well as a recent text on positive psychology.
Pam sits on the advisory board of the Social Marketing Certificate at UC Irvine Extension. She is a contributor to Psychology Today and frequently quoted as an expert on technology use and popular culture in outlets such as The NY Times, The UK Guardian, Good Morning America, ABCnews.com, BBC, Time, and USAToday.