CEO, Lightspeed PR
Ethan is CEO of Lightspeed PR, an award-winning communications agency that launched in 2013, focusing on AR, VR and wearables. Prior to starting his firm he was Director of Communications for Samsung Electronics North America, overseeing hundreds of B2C and B2B product launches and helping Samsung became known as a top-tier innovator. He also spent nearly 15 years with Edelman, the world’s largest PR firm, counseling some of the world’s most iconic brands such as Microsoft, HP, Motorola and Canon. He and his team at LSPR have helped companies of all types from early stage startups to mature multinational corporations effectively tell their stories, get in front of key audiences across every channel, and achieve their desired business outcomes. His specialties include strategic communications planning, speechwriting, crisis management, media training and event management.
Got a great innovation? Ready to tell your story to the world? Great. However, be careful. There are pitfalls awaiting you. In this session you’ll learn how to raise awareness for your company, build a customer base, attract top talent and investors – but without making the same mistakes so many others have.