The Konosuke Matsushita Professor of Management, Stanford University Graduate School of Business
The panel will analyze what is going on today on the Sport industry around immersive technologies VR/AR/MR. What are the more advanced use cases around xR tech applied to sports, and particularly to the fan engagement. What is from the consumer point of view what generates fan engagement, and how to monetize this fan engagement, how to transform it into a business generation machine. We will have also the technology point of view, where are the current challenges of the immersive technologies to generate a true and sustainable fan engagement beyond the first WoW effect and what the industry is already doing to overcome them.