Managing Director, N3XT Sports
Mounir Zok joined the U.S. Olympic Committee as a Senior Sports Technologist in 2012. He is responsible for championing, setting up and running high-performance technology programs that increase the medaling chances of Team USA athletes at the future Olympic and Paralympic Games; such programs usually lie at the intersection of emerging technology and human-centered design to deliver the next generation of data-driven tools that Olympic and Paralympic programs can utilize. In this role, he leads and manages a group of internal and external individuals (technologists, engineers, data scientists, hardware/software developers, designers, business partners) as well as work very closely with the US Olympic Committee’s leadership to ensure alignment with organization policies and strategies. Given the innovative topics that he deals with on a daily basis, he is very firm in adopting lean & agile approaches that allow for iterating small-scale tests to validate all concepts at every point of development. Prior to joining the USOC, Zok helped grow a sports technology start-up company in Italy into an internationally renowned firm in technology development. Specifically, he led and coordinated staff and assisted in developing businesses in foreign countries. Through innovative thinking and scientific knowledge, he managed the team behind developing various sports technology applications that are currently being used at a number of sports organizations in Italy. Zok holds a PhD in Biomedical Engineering, speaks at major national and international conferences and meetings on technology and innovation, and is fluent in 4 languages. He currently lives with his wife and 2 children in Colorado Springs, USA. Connect with Mounir on Linkedin www.linkedin.com/in/mounirzok
The panel will analyze what is going on today on the Sport industry around immersive technologies VR/AR/MR. What are the more advanced use cases around xR tech applied to sports, and particularly to the fan engagement. What is from the consumer point of view what generates fan engagement, and how to monetize this fan engagement, how to transform it into a business generation machine. We will have also the technology point of view, where are the current challenges of the immersive technologies to generate a true and sustainable fan engagement beyond the first WoW effect and what the industry is already doing to overcome them.