Samantha G. Wolfe is the Founder of PitchFWD, a Virtual Reality and Augmented Reality consulting agency. Sam is a creative strategist driven to empower companies and executives to make the never-been-done-before a reality. Always on top of the most innovative VR/AR trends, she works with agencies and brands to integrate immersive tools into multi-platform advertising campaigns. Sam also works with Virtual Reality and Augmented Reality companies to strengthen brand positioning, establish marketing strategies, and secure revenue generating partnerships.
Sam recently co-authored the book, “Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications.” Throughout her career, she has managed B2C and B2B marketing and branding campaigns for Showtime Networks, Food Network, Cooking Channel, TV Guide, Rovi (now TiVo), and RLTV.
How do you get more heads in headsets? What do you do when someone has a bad first experience with VR? This is key to the immersive industry’s success, as VR has to be experienced to be believed. This talk will explore these questions and more around the user experience in VR.